Those currently thinking, "Please, not another social networking site!" know what we're talking about. This blog is worth bookmarking if you are just entering the resin sector or running a brand-new resin business. You already have a lot on your plate between monitoring your other social media accounts and operating your own business, so you should wait until you have more of a foothold before jumping into YouTube.
Yet, if you are well-known as a resin artist looking to develop your craft resin epoxy resin business, you could find successful advertising on YouTube.
YouTube videos have the potential to act as a source of motivation for the rest of the material that you produce and disseminate online; hence, adding these videos to your content strategy might not take significantly more effort than usual.
What do you want to accomplish by watching videos on YouTube?
Let's begin by discussing some of the advantages of using YouTube to determine whether or not it is the solution you've been seeking for your problem.
- Making your own videos and posting them to YouTube can help you gain recognition as a professional creator - Putting yourself, your name, and your product or service out there in a video is not a simple thing to do. If you're going to put yourself out there, you must have faith in your abilities as an artist, and we know that faith comes from months or even years of prior experience generating content and several resin projects. You have incredible talent as a resin artist, even if you don't always feel like it!
- For a youngster who grew up in the 90s, having YouTube is similar to having a television set in their house. That is the channel younger generations turn to when they want to sit down and watch a marathon of anything and everything. The combination of this and the fact that working with clear epoxy resin is a highly aesthetically pleasing pastime will ensure that a sizable audience will see your movies if you often upload them to the internet. More views on YouTube suggest that there is a better awareness of the brand, and there is a direct correlation between brand awareness and increased sales.
Monetizing your videos on YouTube is both simple and lucrative because of YouTube's user-friendly interface. You can include all of the affiliate items you've used in your videos here, making it simple for your audience to get the same resources you've been demonstrating how to utilize in your videos. Also, after your website reaches a certain size, advertisements similar to those on YouTube will appear there. You may potentially develop a lucrative company by including affiliate links and adverts in your YouTube videos.
I don't even know where to start.
An initial step is to create an account. Do not allow yourself to be thwarted by overthinking the situation; do not spend hours wondering whether you are good enough as an artist; do not spend days attempting to make your workspace look like Marie Kondo has been there. Prep it and send it on its way.
We won't go into detail on how to create a channel because there are already countless helpful videos and guidelines accessible on YouTube. Instead, in the following part, we'll describe the platform's potential benefits and how they can apply to you as a resin artist.
Today's audiences aren't interested in viewing well-staged depictions of other people's lives; they want to see things as they actually are, and they get bored when they can't imagine themselves replicating the success of the characters in the film. To them, only a genuine article will do. Have an honest and open demeanor if you want to make a connection with your YouTube viewers.
Furthermore, you are adequate, and your doubts about this are merely your mind trying to self-sabotage. Forget what your rational mind is telling you; nobody has ever had any trouble as a result of uploading a resin film on YouTube.
When you've set up your channel, it's time to think about the material you'll be sharing with your audience.
When we get together, what do we often discuss?
Many people are deterred from starting their own YouTube channels out of a natural reluctance to risk being lost in the sea of content already available. As we've already established, working with clear epoxy for craft is a very visual art form; viewers are especially interested in the creation process from start to finish. To further support your position, consider for a second that a 10-minute video of a slug sitting motionless as the paint dries has been seen more than 494,000 times on YouTube.
Don't believe us, waste 10 minutes now watching it here!
You'll never run out of filming content if you work with resin on a regular basis since there's a lot of value and interest to be shared in presenting a wide variety of resin-related items.
Disclosure of your workflow won't encourage copycats, but it will inform customers considering buying your products about the work that goes into creating them. Customers will get more appreciation for your artwork and stop criticizing the high price tag once they realize how much labor went into creating them.
Consider describing your workspace, history, the inspiration for your brand, the sources of your raw materials, etc. Such events typically have many attendees. Build your reputation as a resin expert by sharing what you've learned and passing on the skills you've perfected in producing your goods, and you'll see a rise in both your sales and your clients' appreciation for your expertise.
The epoxy resin may be used to create such a wide range of objects that authors using Craft Resin products will never run out of topic ideas. Mica Powder may be used in various applications, including epoxy resin and candles, and you can show off these uses in internet videos.
Customers are more likely to make a purchase from a vendor who makes them feel comfortable making the purchase. Sharing your videos can help people get to know and trust you, which is essential for expanding your resin business because customers are more likely to make a purchase from a vendor who makes them feel comfortable making the purchase.
What sorts of equipment do I need?
If you're just starting with your YouTube channel, you might be tempted to go out and purchase everything in sight. Yet, you can really create video content that looks incredibly professional with only a few basic pieces of gear.
The likelihood of you already owning a gadget that can save the recordings is high, given that most current smartphones include a camera. Buying more space is the only optional extra for your phone. External storage, such as iCloud or an SD card, lets you save more data on your phone without eating into its internal memory, which is useful when you need to access it quickly.
Depending on the size of your spending limit, you might be able to film yourself working on your creative projects in the studio by using a phone tripod or stand. There is a wide variety of pricing for phone supports and tripods; if you have the resources, it is advised that you buy one that can hold the phone at an angle to the video you while you work, as well as at a level to record your hands at work on the resin project. If you have the resources, it is recommended that you obtain one that can hold the phone at an angle to the video while you work.
A ring lamp or another source of overhead illumination to illuminate your workspace will enable you to view all of the minute aspects of your projects and films, respectively. You may save yourself the trouble and expense of purchasing an artificial light source by placing your office near a window and shooting your movies during the hours when the sun is out.
Hardware and software for the process of editing videos. Video editing software such as iMovie is easily accessible and can be downloaded on personal computers and laptops, which you most likely already own. On the other hand, if you do not, there are a variety of video-editing programs you may download on your mobile device. It may be more difficult to edit them on a mobile device at times, but you have to make do with the resources you have available when you first get started. When your company expands, you always have the option to upgrade your machinery.
Putting together my video:
YouTube videos are best shot in a horizontal or landscape format, making the most of the available real estate frame. Videos in portrait or vertical format are harder to be seen on YouTube.
Create a lengthy video by filming many takes of each scene and splicing them together. If something goes wrong when shooting, you can avoid having to redo the entire thing by dividing it up into smaller chunks.
To make the most of your time, you should utilize YouTube as a jumping-off point to explore other interests. You've got the task at hand, and you're recording it in chunks, with breaks in between for short reel clips; you're also shooting stills and images of the process as it happens. Once you've done this, you'll have plenty of stock images for your social media postings.
You may either talk into the mic as you shoot or keep silent and narrate the footage later. If you're filming yourself working on the project but only showing your hands, a voiceover might help clarify your actions and why they matter.
What should I say in the descriptions of my videos?
The description you provide under your movie is one of them; in it, you should elaborate on the film's subject and its advantages.
Connect to your other online accounts (such as Facebook, a website, and Instagram) so that others can also discover you there.
Our affiliate partnerships are the final and most important part of our YouTube monetization strategy. If you have used Craft Resin epoxy resin in your films, add your Collabs links so your viewers may get 10% off their resin orders. Insert them, insert everything, so that someone looking for the same resources you used may find them quickly. Inspiring others to replicate your work might potentially hurt sales of your resin brand, but if they end up clicking on your affiliate links, you still come out ahead.
How can I ensure that every cover I design is high quality and fits well with my overall aesthetic?
After you've finished filming, editing, and rendering your videos and adding all the pertinent information in the video's description, it's time to personalize your YouTube channel. By completely covering your films with your brand's logo and colors, consumers can immediately identify them as yours.
Canva's free basic plan gives a user-friendly platform for generating such products. You can quickly create thumbnails for your videos on YouTube by using the YouTube Banner image format.
Banners for your films should be works of art. They should feature your brand's colors and logo and clearly summarize the video's topic in a catchy title. Because YouTube allows users to compile videos into collections. It is useful to standardize playlist covers to inform viewers of the topics.
While some new YouTubers may avoid this process altogether, doing so will ensure that your channel presents a clean and professional image from the beginning.
After filming, where should I send my videos?
We've discussed how the content you share on YouTube will provide the groundwork for future endeavors. After satisfaction with your video, share it via YouTube or another platform.
Share the video on Facebook, and post a link to it in your Instagram story. And promote it in your Instagram feed with a still photo taken during filming. Including it in your Instagram bio, online profiles, and newsletters is okay.
Spread the word as far and wide as you can with this information. Make sure others can benefit from my advice by encouraging them to share your films on social media with my call to action.
It is now possible to add short films on the YouTube platform.
Getting more people to subscribe to your channel isn't easy. And it might be a while before you see results. However, YouTube is well aware of this, so they have introduced a new feature that will increase the exposure of your films.
Now on YouTube is a format similar to Instagram's Reels.
A YouTube Short is a video that is 60 seconds or less. You can't just film in landscape mode as you would for a standard YouTube video. Instead, you'll need to record in portrait or virtual.
Shorts are videos you must post to a channel under 60 seconds long. For this reason, they are a great tool for expanding your channel's audience and attracting new subscribers.
If you want to learn more about Shorts, check out the resources below:
Sharing Reels you've prepared for other social media platforms on your Shorts won't require much extra work. And it will help your business reach a broader audience.
Consistent participation on YouTube (or any other social network) pays dividends. Posting regularly (at least once a week) will allow you to see some development over time. Planning ahead and recording the content to schedule it is a great idea when you know you'll be out of the office for a week.
You may win over your audience and acquire their eternal affection. If you allow authentic self-expression to come through in your resin or content production.
Please get in contact if you create films for YouTube. And would want to have them included on our Instagram stories (@craft.resin).
Free Weekly Discussion Topics:
In order to reach more people and get the word out about epoxy resin. We've begun to include free resin and mica powders in our Instagram Topic Of The Week announcements.
See the most current photo on our Instagram feed or highlights with the hashtag #CRWEEK11 to enter this week's contest.
Team Craft Resin